Project Description
Minx – The founder of Minx came to Tod when she was in the concept stages of her business. Tod was charged with making the Internet the portal for all sales, distributor support, training, etc. Very quickly the product gained notoriety globally among performers like Beyonce, Lady Gaga and hundreds more. Minx found themselves backstage at all the high-end version shows and runways making nails to match clothing designs on the fly.
Tod helped strategies custom online design applications, augmented reality, distributor recruitment, and online product awareness.
Tod provided conceptualization, engineering, development, and continued support.